Friday, August 15, 2025
Buying a Struggling Business? Here’s How to Revive It for the Market You’re In Now
There’s a kind of pull that happens when you spot a business with bones. Maybe it’s the walk-in traffic. Maybe it’s the brand equity that’s still whispering through the dust. Or maybe it’s just the price tag — irresistible, because it comes with risk. But let’s not romanticize it: buying a failing business is a knife’s edge move. One that demands clarity, rhythm, and brutal specificity. If you’re going to do it, you need to know exactly where to look, what to keep, and what to rip out.Spot the spark, not
